Book Fair Promotion Ideas
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-Consult with author re: social media & website and overall strategies and concepts-Build website mock-up(s) for review-Setup social media accounts, optimize and begin building a following and engaging with potential customers-90-second book trailer creation & YouTube advertising to reach approx. 10k viewers
Book Promotion Video Ideas
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Your book deserves more than a static post — it should captivate and intrigue readers. Imagine transforming your narrative into a dynamic, attention-grabbing video advertisement that pulls viewers in and sparks their curiosity within seconds. With the RenderLion Text to Video Generator, you can quickly and easily create stunning videos using your book description and images.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Your book deserves more than a static post — it should captivate and intrigue readers. Imagine transforming your narrative into a dynamic, attention-grabbing video advertisement that pulls viewers in and sparks their curiosity within seconds. With the RenderLion Text to Video Generator, you can quickly and easily create stunning videos using your book description and images.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Book Promotion Ideas for Authors
54. Attend and participate in literary events and conferences. Book fairs are the only events where you can do some book marketing. See what other literary events are available in your area and sign up!
65. Utilize book launch countdowns on social media. Keep the buzz going with multiple countdown posts on social media. Continue reminding people when your book is coming out and tell them to mark their calendars!
Props aren’t just for magicians. Show off the notebooks where your story began, or the sticky notes plastered across your writing desk. (Bonus points if it’s chaos-level worthy of Sherlock’s mind palace.)
Instagram Book Promotion Ideas
Consider setting time-based goals, such as 15-30 minutes a day, that you dedicate to using the platform. Another effective strategy is dedicating an hour at the beginning of each week to prepare all your posts, reels, and stories and saving them as drafts. Then, all you have to do is share the content throughout the week at your convenience. Try out different strategies until you’ve found one that works best for you! Here are some rough estimates of how frequently I suggest posting and engaging with other users on Instagram if you are looking to grow your presence on the platform:
Instagram Stories are temporary photos or videos that users can share with their followers, which disappear after 24 hours. There are various features that Stories offers that you can utilize to engage with your followers. For example, you might include a question box, where you pose a question to your followers. You might also include a poll, which can inform you more about your audience’s interests or buying habits.
Piggybacking on a hashtag promoted by others may come across as rude. Be sure to explore existing Instagram posts tagged with the hashtags you are interested in to make sure you are not stepping into someone else’s territory.
Although we all know that advertising on Instagram allows you to reach your target audience, there’s another way to promote your book without spending much, and it’s collaboration with opinion leaders.
Format: ReelCreate a reel that captures the essence of your book’s aesthetic. Whether your book is dark and creepy or bright and friendly, choose music and images that reflect its mood. For inspiration, check out Holly Spofford’s reel here.
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